The project
Refining the message.
Synapse is the creator of software for developing workplace training, but in early 2019 their website didn't say that clearly. The website needed a refresh and a series of targeted landing pages for individual products and services once their message was refined.
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visual style
Scratch notes visualized.
Brainstorming notes have a specific look, and given the brainstorming nature of training development, I wanted to emulate that look and feel digitally with hand drawn elements peppered into the structured design.
Icon pack
Custom hand drawn icons.
These icons were drawn on paper with a pen and then digitized using Adobe's Capture tools, and edited in Illustrator. After refinement they were exported to SVG and PNG.
Other needs
Down to the detail.
After refining the message and defining the visual style, we expanded into more pieces of the website.
Targeted Landing Pages
With 6 different targeted industries landing pages were the best way to ensure those customers understood how Synapse could benefit them specifically.
Feature Breakdown
We broke down each feature to explain how each individual feature could solve the problems their customers face.
Blog Design
Synapse had a robust blog that needed to be preserved for SEO and thought leadership, as well as improved for user experience.
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