Elevate Digital
A massive pivot from in-person tech festival to Covid compliant national platform.
The project
Tech fest pivot.
Elevate's 4th tech festival was scheduled for September 2020. On cancellation our team quickly pivoted to digital content, and the website needed to change quickly to support multiple event registrations and rotating year-round content.
Digital event templates
Moving events on site.
Through the development of our in-house series Elevate Live, we built the pieces that made it possible to develop a platform our partners could use to showcase their thought leadership.
Brand
Pushing the brand forward.
Bold and innovative were words we kept coming back to as a team as we looked for elements to strengthen the brand as we widened our product scope.
Elevate’s logo is angular and I pushed that forward into the greater design. Angles represent action, movement, and innovation. Where colours may have to be compromised to present a partner's brand (or avoid their competitor's colours) an angle could be incorporated to keep consistency with other Elevate products.
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